• Search Engine Marketing Tactics: How to set up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller pay per click search engines
• Identifying keywords that really drive conversions
• Effective Search Engine Marketing copywriting
• Which tools, solutions and resources can help you reach your CTR and conversion goals
• What to track and how to do it effectively
• Search Engine Marketing Strategies: Bidding strategies that are specific to YOUR business model
• Effective landing page development and deployment
• Discover what is making your competitors successful – case studies, metrics, examples etc.
• How to recognize and avoid click fraud that could kill your campaign performance
• Focus on the best present and future opportunities in Search Engine Marketing that are right for your business

How You Will Benefit

• Benefits of attending a PPC Summit: In-depth practical knowledge to manage effective PPC SEM campaigns.
• Two comprehensive “How-To” resource manuals that will serve as a complete reference guide for pay per click – one per day of attendance
• Access to leading vendors (search engines, tools providers, SEMs, etc.)
• Opportunity to build lasting relationships with peers who have similar goals of succeeding with pay per click marketing
• Get your questions answered by Search Engine Marketing experts and discuss issues critical to your business

Read more and register for the 2009 Chicago PPC Summit.