You may have noticed over the last year or so, the Google AdWords interface saying by specific keywords your are “Below first page bid estimate.” It will then tell you the predicted maximum cost-per-click bid in order to appear on the first page. As you may know, being on the second page greatly reduces your overall impressions and clicks. If you have several highly competitive keywords not appearing on the first page, you may have a skewed view of the traffic and search volume for some of the most highly-sought after keywords in your industry. If you manage a large account, it can be time consuming to click into every adgroup in order to see the keywords which are “Below first page bid estimate.”

Fortunately, using the AdWords Editor, you can find all keywords which fall under this category in one swoop. You can also quickly adjust your bids to appear on the first page. If you are sure most of your keywords are not not overly expensive, you can make this adjustment on a macro scale. Simply click on the keywords tab, making sure you are on the whole account, then choose “Advanced bid changes.” The third choice from the top says “Raise keyword maximum CPC bids to their first page estimates.”

Craig Danuloff over at ClickEquations.com covers more in-depth how to run adjust First Page Bid Estimates quickly using the provided report.