Pay-Per-Click Marketing » Conversion Tracking http://www.payperclickmarketing.org Articles on Google AdWords, Yahoo! & Bing Search Engine Advertising Management Sat, 11 Sep 2010 21:30:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 New Report Counts Conversions Without Click http://www.payperclickmarketing.org/conversion-tracking-google-display-ads http://www.payperclickmarketing.org/conversion-tracking-google-display-ads#comments Sun, 04 Oct 2009 00:20:42 +0000 Neil L. http://www.payperclickmarketing.org/?p=44 no-click2
Google AdWords is now offering a new, much anticipated, report for display advertising conversion reporting. View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated. This is much more helpful for advertisers understanding the longer term impact an ad has on visitors reflecting the old advertising industry mantra, repetition, repetition, repetition. This also answers the question, what about branding? As long as cookies are enabled, Google will be able to tell if the visitor typed the URL in the browser manually at a later date.

Example of how View-Through Conversion Reporting Works
Say you are selling organic, healthy dog treats on the Internet and you are measuring conversions on two different actions: newsletter sign-ups and your shopping cart “Thank You” page after a purchase is made. If a user sees your display ad on another site on Google’s Content Network, does not click on the ad, but visits your site within the next 30 days to sign-up to receive your email newsletter and to purchase a couple dozen orders of organic dog treats, you’ll see two View-through conversions reported on your Campaigns tab in AdWords. Read more details on the new report.

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