Google AdWords is now offering a new, much anticipated, report for display advertising conversion reporting. View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated. This is much more helpful for advertisers understanding the longer term impact an ad has on visitors reflecting the old advertising industry mantra, repetition, repetition, repetition. This also answers the question, what about branding? As long as cookies are enabled, Google will be able to tell if the visitor typed the URL in the browser manually at a later date.
Example of how View-Through Conversion Reporting Works
Say you are selling organic, healthy dog treats on the Internet and you are measuring conversions on two different actions: newsletter sign-ups and your shopping cart “Thank You” page after a purchase is made. If a user sees your display ad on another site on Google’s Content Network, does not click on the ad, but visits your site within the next 30 days to sign-up to receive your email newsletter and to purchase a couple dozen orders of organic dog treats, you’ll see two View-through conversions reported on your Campaigns tab in AdWords. Read more details on the new report.
Posted in Conversion Tracking, Display Ads, Google.
By Neil L.
– October 3, 2009
Recently, I have received several emails for AdWords Seminars for Success 2009 coming to my city. Since I have managed dozens of accounts over the years, and usually set up a separate Gmail account which I forward to my main account, I typically get an over-communication of whatever may be the latest AdWords news.
I attended an AdWords Seminar for Success in 2006. At that time, they did not offer the advanced program in my city. Much of what was taught, I had already taught myself through experience, books, and SEM forums when I started PPC training in March 2005. I can certainly see how these 101 seminars would be helpful for those who are not readers. However, Google has come a long way since 2006 and much has changed with AdWords. Continued…
Posted in Adwords, Seminars.
By Neil L.
– September 23, 2009
Google announced it was buying DoubleClick back in April 2007 for 3.1 billion, and now plans on offering the whole host of sites for more options and higher quality choices for display ad placement using the Content Network.
Google acquired DoubleClick to beef up their display advertising offerings which includes other visual advertising videos, images and interactive ads. Display ads often are more effective for brand awareness, and lift over time, verses direct response text ads. For several industries which have a visual, or image-based product, they can be more effective than text, but often get a lower click-through rate.
DoubleClick was founded in 1996. DoubleClick was taken private in 2005 by Hellman & Friedman and JMI Equity for $1.1 billion. The New York Times reports DoubleClicks revenues were about $300 million/year before the acquisition. Continued…
Posted in Ad Networks, Google.
By Neil L.
– September 20, 2009
