Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results. What will you learn?
- Search Engine Marketing Tactics: How to set up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller pay per click search engines
- Identifying keywords that really drive conversions
- Effective Search Engine Marketing copywriting
- Which tools, solutions and resources can help you reach your CTR and conversion goals
- What to track and how to do it effectively
- Search Engine Marketing Strategies: Bidding strategies that are specific to YOUR business model
- Effective landing page development and deployment
- Discover what is making your competitors successful – case studies, metrics, examples etc.
- How to recognize and avoid click fraud that could kill your campaign performance
- Focus on the best present and future opportunities in Search Engine Marketing that are right for your business
How You Will Benefit
- Benefits of attending a PPC Summit: In-depth practical knowledge to manage effective PPC SEM campaigns.
- Two comprehensive “How-To” resource manuals that will serve as a complete reference guide for pay per click – one per day of attendance
- Access to leading vendors (search engines, tools providers, SEMs, etc.)
- Opportunity to build lasting relationships with peers who have similar goals of succeeding with pay per click marketing
- Get your questions answered by Search Engine Marketing experts and discuss issues critical to your business
Read more and register for the 2009 Chicago PPC Summit.
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