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Dear Advertiser,

As part of the Yahoo! and Microsoft Search Alliance, you’ll soon be able to reach potential customers using Yahoo! Search, Bing, and other partner sites with the convenience of one account. To do so, you’ll transition from using your Yahoo! Search Marketing account to an account with Microsoft Advertising adCenter.

This email kicks off a series filled with tips and advice designed to help you prepare for this transition. We strongly recommend that you follow the provided guidance to help make your transition experience smooth and to get your ads live within adCenter as quickly as possible.

Make some changes now
You can start editing your Yahoo! ad copy now so it will be ready to meet adCenter’s length guidelines.

Prepare now for changes to apply later
There are important differences in keyword mapping and bid requirements that you should prepare for now to be able to apply to your adCenter account after the transition.
Learn more about expanding your keyword lists and checking your bids.

Stay informed about the transition. In a few weeks you’ll receive the next email in this series. In the meantime, please visit the following resources:

Until the transition is complete, please remember that you’ll still want to continue to manage your Yahoo! Search Marketing account to maximize your Yahoo! network traffic. Our goal is to provide a quality transition experience for advertisers in the U.S. and Canada in 2010 while protecting the all-important holiday season. If we feel that it would improve the overall experience, we may defer the transition to 2011. If this should happen, we will keep you updated. We appreciate your business and look forward to bringing you the benefits of the search alliance.

Sincerely,
Your Partners at Yahoo!