Recently, I have received several emails for AdWords Seminars for Success 2009 coming to my city. Since I have managed dozens of accounts over the years, and usually set up a separate Gmail account which I forward to my main account, I typically get an over-communication of whatever may be the latest AdWords news.
I attended an AdWords Seminar for Success in 2006. At that time, they did not offer the advanced program in my city. Much of what was taught, I had already taught myself through experience, books, and SEM forums when I started PPC training in March 2005. I can certainly see how these 101 seminars would be helpful for those who are not readers. However, Google has come a long way since 2006 and much has changed with AdWords.
Improvements to Google AdWords Since 2006
Based on feedback from their advertisers, many of the techniques used by experts have been integrated through new reports and interface changes. Some examples include the Search Query Performance Report, which shows actual phrases which triggered ads, since Broad Match can trigger your ads for a myriad of phrases you did not even realize were showing your ads. Before this report, savvy advertisers would have to tag his/her ads and use complex analytics tracking hacks to extract the raw query string. One of the most major enhancements is the Google Website Optimizer. Quality Score has also become a much more prevalent topic and factor in the success of your AdWords’ campaigns.
These seminars are now offering a one day course on Google Website Optimizer, which I would find quite helpful. I will most likely be attending the Dallas seminar for some advanced knowledge. I met the speaker in the video in 2006, she is one who spoke at the beginner course in my city. I had accidentally left the free Google logo thumb drive they give you along with you with your admission. I sent her an email and mailed one right away.
Learn more about the Google Seminars coming to your city.
Watch more videos on Google Business Channel on YouTube.
I need to look into this.