Below is a list of some of the most helpful PPC tools, paid and free which will help you streamline your efforts as well as gain competitive intelligence.

Google AdWords Editor

This is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords. This is a must have for every PPC marketer serious about saving time and streamlining campaign and adgroup create. Download the latest version of the Adwords Editor here.

Speed PPC

SpeedPPC™ was built to solve PPC Marketing problems.
* Costs are too high to make a profit.
* Quality Score is playing havoc with your bid prices.
* Click through rates on your ads too low.
* Minimum bids too high.
* Landing pages don’t convert.
* Finding what keywords are working.
* Takes up too much of your time.
Get Speed PPC here.